| Google Video Goes High Brow with Revenue Split |
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The original Diet Coke and Mentos video that the pair made was much more entertaining and brought them a reported $35,000 when they posted that video on Revver. Reeling in viral video stars with promises of revenue sharing has been Revver’s strategy - apparently they got beat at their own game when EepyBird got this Coke, Mentos and Google deal.
It’s fascinating to see Google, the creator of possibly the best long tail monetization engine in history, launching a video program focused on elite producers only. On the same day Brightcove launched a free for all network aimed at a much larger number of video producers and Metacafe took the bulk approach with their new Producer Rewards program. Metacafe is paying publishers $5 for every thousand views of a video after the first 20,000. I’m sure that things will change with time, but perhaps Google has come to terms with the fact that hipness isn’t what its in-house video service has to offer. Perhaps it’s class they are seeking. If, in this world today, high class means hundreds of exploding Diet Coke bottles followed by an advertisement then perhaps what they are doing makes sense. Whether Google can split large advertising revenues with elite amateur video producers and build and sustain a vibrant, creative and authentic video community out of that is doubtful. The second EepyBird video sure felt stale. Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0 Read more at: http://feeds.feedburner.com/~r/Techcrunch/~3/43492034/.             |
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