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Marketplace Management

Marketplaces use merchant product feeds to populate their website with products but only capture and pass orders to you.  Some merchants do not have the resources or know-how to take advantage of these channels.  We provide full management of marketplace stores that includes receiving and processing orders, upselling, creating promotions, outbound calls to customers and customer service issues.

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Datafeed Management

Comparison Shopping Engines are the perfect place to showcase and attract shoppers.  We have develop systems and strategies that can take all the day to day datafeed management out of your hands and reach your target ROAS.  We will place your feed on general interest and find niche datafeed sites for you and track the performance of your campaigns.

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Hispanic Marketing

We offer a wide variety of solutions that will get your foot in the Hispanic Market.  We offer CPA placement, CPM advertising, Product datafeed, content sponsoring and much more.  Hispanics and Latinos represent a 12 Billion buying power and they are looking for your products and services.  Let us get you in this market.
Netscape To Move From Tech/Politics Focus

Netscape, the five month-old Digg-clone experiment, is testing out two alternate home page designs with users in an attempt to increase the popularity of little-used topical categories.

I spoke with Jason Calacanis, who runs the Netscape property, earlier this evening about the tests (Jason wrote about the upcoming changes here). He said that Netscape is seeing heavy usage in the technology and politics categories, but the remaining 31 channels, ranging from Books to Women, are seeing less user news submissions and participation. Since the Netscape home page reflects the most popular stories from all categories at any given time, it is currently very heavily weighted towards tech and politics stories. This focus creates a self propogating system that continues to promote what is already popular.

The new layouts, described in a Netscape blog post, will instead show top stories from a variety of topical channels. The hope is that, once more varied stories hit the Netscape home page, these channels will become more popular.

The most interesting part of the story, however, are the comments users have left to the blog post linked above. When the author wrote “What do you think?” at the end of the post, users took it as an open door to say what they felt about Netscape in general. There seems to be a lot of frustration to vent, with commenters stating things like “It’s getting to the point where I’m just about ready to close my Netscape acct. altogether,” “I hate the new Netscape!,” and “The new Netscape is a big disappointment.” Of the 15 comments posted as of the time I am writing this, only four seem to be on the topic requested by the post author, none were strongly pro-Netscape and 9 were basically asking for the old Netscape portal back.

Welcome to the world of user generated content, Netscape users.

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