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Marketplace Management

Marketplaces use merchant product feeds to populate their website with products but only capture and pass orders to you.  Some merchants do not have the resources or know-how to take advantage of these channels.  We provide full management of marketplace stores that includes receiving and processing orders, upselling, creating promotions, outbound calls to customers and customer service issues.

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Datafeed Management

Comparison Shopping Engines are the perfect place to showcase and attract shoppers.  We have develop systems and strategies that can take all the day to day datafeed management out of your hands and reach your target ROAS.  We will place your feed on general interest and find niche datafeed sites for you and track the performance of your campaigns.

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Hispanic Marketing

We offer a wide variety of solutions that will get your foot in the Hispanic Market.  We offer CPA placement, CPM advertising, Product datafeed, content sponsoring and much more.  Hispanics and Latinos represent a 12 Billion buying power and they are looking for your products and services.  Let us get you in this market.
Learning from the Big Guys

Yahoo! partners are using APIs in creative ways

 

In addition to our self-serve advertising platform, the Yahoo! Publisher Network acts as a one-stop for all things publishing. And, we’re developing new services all the time, including business, search, content and social media services.

 

Some of the latest of these have been implemented among what we call our “strategic partners”?these are large, non-self-service partners such as Nikon and ESPN Sports Travel. We’re sharing some examples of these implementations with you so you could see for yourself how publishers can benefit from these services?and gauge your interest in learning more.

 

Yahoo! Shopping API
Gourmetfoods101.com uses the Yahoo! Shopping API in a way that’s similar to Sponsored Search. The partner makes a request, (e.g., a search on products) and an XML feed is delivered that allows the partner to integrate the content into its site. When a user clicks on a product link that goes to the advertiser’s site, the partner earns a portion of the revenue.

 

 

Gourmetfoods101.com

 

For more on Yahoo! Shopping APIs, visit the Web Services page on Yahoo! Developer Network.

 

Yahoo! Maps
ESPN Sports Travel uses the Yahoo! Maps API to deliver a media-rich content experience that includes satellite imagery, giving golfers a much better feel for a given course than a static map would. Duffers planning their round can zoom in, zoom out and navigate around via click and drag. Detailed information can also be plotted: For example, restaurant locations can be displayed, and clicking on the location can generate a pop-up with contact information and hours of operation.

 

 

ESPN Sports Travel Golf Course Viewer

 

For more about Yahoo! Maps APIs, visit the Maps Web Services page on Yahoo! Developer Network.

 

Yahoo! Answers
SmallBizResource (SBR), an online repository of information for small business, utilizes the Yahoo Answers API to let users help one another, foster community and drive retention. The API allows users to search questions and find answers right from the SmallBizResource.com interface.

 

 

SmallBizResource.com

 

In addition, Answers.com recently added Yahoo! Answers content across the site, including on topic pages. 

 

 

Answers.com

 

For more about Yahoo! Answers APIs, visit the Answers Web Services page on Yahoo! Developer Network.
 

Flickr
Nikon, a well-known name in photography, makes extensive use of the Flickr API on its Stunning Gallery promotional site. The implementation, which employs Flash, lets users easily scroll through photographs and zoom in and zoom out via Flickr while remaining on the Stunning Gallery site. Users can click on any photo and be taken to Flickr to learn more about it.

 

 

Nikon Stunning Gallery

 

For more about how to use the Flickr API, and to view more examples, visit the Flickr Services page.

 

Interested in hearing more about how our strategic partners are creatively implementing Yahoo! Services? Leave a comment and let us know.

 

?Mike Vargas, Director, Product Marketing and Michael Mattis, Blog Editor

 


Read more at: http://feeds.feedburner.com/~r/YPN/~3/58678387/.



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