Datafeed Management by Three Legged Toad

Traffic to the 100 e-commerce sites included in the Hitwise U.S. Retail 100 Index was up 16% from the comparable week a year ago, and down 10% from the week that ended Dec. 15, 2007.  

Amazon, No. 1 in the Internet Retailer Top 500 Guide, led the Hitwise U.S. Retail Index list of top online shopping sites, as it has throughout the holiday season, although its market share dropped 5% in the last full week before Christmas. Here are the top 20 retail sites, according to Hitwise, with each site’s share of total traffic to the top 100 retail sites for the week ending Dec. 22 and change in share from the prior week.

• Amazon.com, 12.03%, -5%
• Wal-Mart, 7.94%, -2%
• Target, 5.06%, -6%
• Best Buy, 3.96%, 13%
• Half.com, 3.90%, -4%
• Yahoo Shopping, 3.21%, 4%
• Circuit City, 3.07%, 5%
• Sears.com, 2.38%, 0%
• BizRate.com, 2.37%, 1%
• JC Penney, 2.03%, -18%
• Overstock.com, 2.01%, -19%
• Dell USA, 2,01%, 18%
• Toys ‘R’ Us USA, 1.97%, -20%
• Smarter.com, 1.81.%, 17%
• Shopzilla, 1.69%, 3%
• QVC.com, 1.55%, -8%
• Macy’s, 1.43%, 18%
• Kmart.com, 1.34%, -3%
• Kohls.com, 1.30%, -5%
• Shopping.com, 1.21%, 34%

The Hitwise retail index does not include sites from such categories as auctions, home entertainment and music downloading. Hitwise collects data from 10 million U.S. Internet users.

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