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Marketplace Management

Marketplaces use merchant product feeds to populate their website with products but only capture and pass orders to you.  Some merchants do not have the resources or know-how to take advantage of these channels.  We provide full management of marketplace stores that includes receiving and processing orders, upselling, creating promotions, outbound calls to customers and customer service issues.

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Datafeed Management

Comparison Shopping Engines are the perfect place to showcase and attract shoppers.  We have develop systems and strategies that can take all the day to day datafeed management out of your hands and reach your target ROAS.  We will place your feed on general interest and find niche datafeed sites for you and track the performance of your campaigns.

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Hispanic Marketing

We offer a wide variety of solutions that will get your foot in the Hispanic Market.  We offer CPA placement, CPM advertising, Product datafeed, content sponsoring and much more.  Hispanics and Latinos represent a 12 Billion buying power and they are looking for your products and services.  Let us get you in this market.
Google: Security Mishaps and User Trust

Update: Danny Sullivan disagrees with some of my points, and adds a few other security incidents to the list.

Google is pushing full steam ahead with their office strategy, and their hope is to convince a lot of individuals and businesses to trust Google enough to store their documents on Google’s servers instead of their own computers, or servers under their control.

The fact that unauthorized document access is a simple password guess or government “request” away already works against them. But the steady stream of minor security incidents we’ve seen (many very recently) can also hurt Google in the long run. Running applications for businesses is serious stuff, and Google needs to be diligent about security.

Another minor incident came up this evening - a Google employee intended to post on her personal blog and wrote on the official Google blog covering Blogger instead.

Earlier security incidents:

July 2004: Gmail security issue allows unauthorized access to others’ registration information.

January 2005: Gmail security flaw allows unathorized viewing of others’ emails.

November 2005: Gmail bug allowed hackers to take complete control of a victim’s Gmail account.

March 2006: Google accidentally deletes its main official blog. They write “We’ve determined the cause of tonight’s outage. The blog was mistakenly deleted by us (d’oh!)”

July 2006: Writely document appears that seems to show internal confidential Google information on the Platypus project.

October 2006: Google blog hacked and fake post published, quickly taken down.

October 2006: User complains that blog posts through the Blogger API are being published on someone else’s blog.

October 2006: Google accidentally releases Google Platypus software.

Google product teams work in cells, which allows them to quickly launch and iterate products. However, there could be a disadvantage to this as well with regard to security, as their does not seem to be one central policy or security group ensuring strict compliance across the entire company. Every security incident damages Google’s credibility and reputation. Microsoft has been dealing with security issues forever - Google may need to start fighting the same war.

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

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